Fabi
Reichsoellner
Vampire Therapist
The BAFTA Nominated and Games For Good Award winning narrative adventure Vampire Therapist did not only sink its teeth into its players but also press and delighted reviewers.
I supported Little Bat from the Steam Reveal to the Couples Therapy DLC launch, writing press releases, PR plans and review outreach.
Working with established voice actor and first time indie dev Cyrus Nemati was a highly collaborative process. We worked together on PR strategies, guiding the game to receive the time and media attention it deserves.
As this was a debut title, we focused on establishing a strong brand identity and targeted key writers personally, establishing a relationship early through interviews and features, leveraging Cyrus' acclaim as a voice actor. An additional focus of this campaign was vertical outreach, pitching both horror and mental health angles.
Financial Times
Bloody Disgusting
GamesRadar+
God Save Birmingham
Created by Ocean Drive Studio, this medieval zombie game sheds light on the (un)true history of Birmingham. God Save Birmingham is already a highly-anticipated IP.
I supported the Ocean Drive team with PR plans, shaping the tone and direction of God Save Birmingham early on, establishing a clear marketing direction and working with the team to share local UK jokes while maintaining nuance and appeal to a global audience.
My favourite release for this title was a very well timed release titled "Brat Summer is out, Brum Summer is in!", highlighting a brand new trailer reveal.
I also supported the team at multiple events, including Gamescom, more of which you can see in the event management section here.
IGN Interview
IGN
PCGamesN
Bye Sweet Carole
With an absolutely stunning art style reminiscent of classic Disney animated movies, Bye Sweet Carole was bound to be a horror darling upon launch. I have supported the launch of the latest Midnight Trailer and continued working on the campaign until the game's launch day.
As director Chris Darril is Italian, I was requested to pay special attention to the Italian outlets, facilitating a number of interviews and distributing both an English trailer as well as a fully voiced Italian variation.
During Gamescom 2025, Bye Sweet Carole had a booth in the Indie Arena where I supported the team with press bookings.
To celebrate the launch, I ordered my own Lost in Cult soundtrack vinyl.
GameStar
Nintendo Life
Push Square
Guardian Tales
I managed support on Kakao Games' mobile title Guardian Tales, drafting and distributing their regular updates such as new season announcements and anniversaries. Our key regions in addition to the UK and US market were the DACH region, France, and Spanish speaking regions, providing translated releases and insuring the news reached players in those key regions.
Additionally, I assisted with the planning and execution of a number of IP collaborations. Ahead of any collaboration discussions, I identified targets and provided insight on relevancy, reach (including pinpointing key regions), sentiment and thematic fit of potential IPs to find the best fit for Guardian Tales.
In addition to standard reporting, I compiled a full monthly report for Kakao Games, reporting on current popular titles, press and YouTube coverage, overall sentiment and suggestions for future strategies. Through this I was able to anticipate and proactively intervene on any potential negative media and audience sentiment as well as identify current popular trends and report those to the team.
Pocket Gamer
Anime News Network
Droid Gamers
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Maximum Football
During my time leading PR support for Maximum Football, the game launched its second season, announced the launch and exited early access into 1.0. In addition to obtaining games media coverage, I also successfully obtained top-tier coverage from sports and American Football specialist sites.
ESPN
VGC
Clutch Points
Selfloss
I supported indie title Selfloss since its June 2024 Demo launch until its final press beat with an accolades trailer, including review campaigns, press previews and interviews at Gamescom as well as representing the game at Barkley's Glasgow Games frenzy.
IGN
Playground
Nintendo Town
Until Then
I initially began PR support for award-winning narrative adventure Until Then for the 2025 Steam Visual Novel fest and continued onto the Switch launch, during which I supported it's review campaign.
Nintendo Life
Ntower
Nintendo Everything